T.A.R.A.L.E.T.S. CHIM@27:

Trailblazing and Reaffirming our Aspirations in Leadership, Excellence, Team Spirit, and Sustainability

The College of Hospitality and Institutional Management (CHIM) celebrates a remarkable 27-year journey of excellence, resilience, and transformative leadership. CHIM@27 is more than just a milestone—it is a living testament to a legacy of passion, purpose, and progress in the fields of hospitality, tourism, and institutional management. CHIM has shaped globally competitive professionals and nurtured leaders who drive meaningful change across industries for over two decades. This year’s celebration—T.A.R.A.L.E.T.S. CHIM@27, Trailblazing and Reaffirming Aspirations in Leadership, Excellence, Team Spirit, and Sustainability—is both a call to action and a tribute, reminding us of how far we’ve come and the boundless potential ahead.

The video celebrates 27 years of the College of Hospitality and Institutional Management, emphasizing leadership, excellence, team spirit, and sustainability.

From winning national competitions to steering the largest organizations in the country, CHIM doesn't just participate - we lead. Our faculty burns the midnight oil, crafting lessons that ignite minds, while our students command the spotlight, turning stages into their platform. And our graduates? They're out there rewriting different stories of success. This isn't just an achievement—it's the CHIM DNA in action. We don't just meet standards—we set them. We don't just join the conversation—we own it. Year after year, batch after batch, we prove that when you're CHIM-trained, excellence isn't an option... It's the only way forward." At CHIM Quezon City, our faculty members never stop reaching higher, pursuing doctoral degrees and conducting groundbreaking research that pushes boundaries. Meanwhile, our students rise to new challenges, making waves in their fields and proving that CHIM excellence isn’t just taught—it’s lived. Together, we’re not just building careers but shaping the future of hospitality and institutional management in the Philippines and beyond.

In every endeavor, we embody the OLFU mantra: “Improving man as man.” As we celebrate the CHIM’s 27 years of leadership and innovation, we reaffirm our mission to inspire, elevate, and transform—not just as professionals, but as catalysts for a better future.

Symbolizing the Filipino Spirit: The Jeepney as a Cultural Icon

The official logo for CHIM@27 features a reimagined Philippine jeepney, seamlessly tied to this year’s theme. More than just a vehicle, the jeepney is a national treasure—a post-World War II innovation born out of Filipino ingenuity. Originally, these are from the U.S. military jeeps left behind after the war, they were transformed by Filipino hands into vibrant, moving works of art that today serve as a backbone of public transportation across the country. At the heart of this celebration is a symbol deeply rooted in Filipino culture—the jeepney, which represents creativity, resilience, and community.

TARALETS! A Celebration of Excellence and Purpose.

In Filipino colloquialism, “TARALETS” means “Let’s go!”—an invitation to move, to act, to explore what lies ahead. As CHIM celebrates its 27th year, we are reminded not just of how far we’ve come but of how much more we can achieve. Like the ever-evolving hospitality and tourism industry, we too must continue to innovate, connect, and rise to new challenges with courage and compassion.

So let us ride on, proud and empowered. With the spirit of the jeepney guiding our path and the TARALETS' momentum fueling our mission, we look to the horizon with confidence and conviction. With our vibrant heritage as our foundation and our aspirations lighting the path forward, CHIM@27 is a celebration of our shared journey—one fueled by leadership, excellence, team spirit, and sustainability.

Abundance. Legacy. Vision.

We do not just look back at our achievements; we charge forward with the same determination that has defined us for nearly three decades.

Together we’re strong; together we’re one. Let’s go forward hand in hand. TARALETS, CHIM Nation!

Written by.

Josephus B. Cayabyab