Case Study: Plantation Bay: "Not an ideal place for a child with special needs" (?)

Research on the case about the issue of alleged discrimination in Plantation Bay Hotel and Resort, Cebu City

Commentary from a blogger:

See the response of the management (Manny Gonzalez, Resident Shareholder)here:

SOURCE: https://www.facebook.com/plantationbayresortandspa/posts/10159066371775891

Useful Links:

https://cnnphilippines.com/news/2020/12/9/Plantation-Bay-Resort-apology-child-with-autism-discrimination.html?%3F%3F%3F%3F%3F

https://news.abs-cbn.com/life/12/09/20/cebu-resort-apologizes-after-drawing-flak-for-remarks-on-autism

https://news.abs-cbn.com/life/12/09/20/shame-on-you-karen-davila-slams-plantation-bay-shareholder-over-autism-remarks

1. Make a summary of your investigation an be able to express it in not more than 200 words

2. If your team will handle the situation what would be the best response to the situation. Elaborate your answer in bulleted form.

3. Base on the review given by the guest who is directly involved in the situation how will you reply to her letter? Please construct a response letter.

4. In your opinion does the action of Manny Gonzalez, the Resident Shareholder of the Plantation Bay is appropriate? Please elaborate on your answer.

5. Make a sample and a simple marketing strategy that will help Plantation Bay to recover from bad publicity.